Benefits of Counter Display

Benefits of Counter Display


The cash counter is one area which commands the attention of every serious shopper. Whether shoppers are waiting to receive their change, purchases, and receipt, they are sure to notice the store's cash counter. Products which attract attention do well as impulse purchases.

Merchandising your counter with featured items can make sales, impulse or otherwise, increase whether you retail bags, shoes, apparel, or any other item. Here's how counter display can help-

• A pair of shoes, for instance which are displayed using freestanding fixtures at the counter can make a customer pick up an addition to his or her purchase.
• A non buyer who is accompanying a customer may also be tempted by your display as he or she waits for the customer to pay. Proper lighting can make your counter display a focal area to achieve this result.
• Signage behind your counter can help you to reinforce your store's theme. If you retail sports shoes for instance, you could have life size images of football players in action.
• You can also utilize the space behind your counter to display popular items which are selling well or ones on which there are special offers.
• Individual slats can be used to display select items behind your counter. Wood or glass shelf brackets can also be used with the slatwall there to display your products in an elegant manner.
• Glass can also make a small store look bigger and airier, because of its property of transparency. Choose one which is scratch resistant so that it lasts longer.
• Tube, cable, and rod systems can complement your counter display. Position behind the counter for maximum visibility.
• Look at design ideas so that you know how to use the fixtures optimally. You can even visit your competitors' stores to know what display ideas you should avoid to create a differentiated look.

Counter display plays an important role in increasing store sales. A company which understands your needs when advising you on the kind of fixtures which are suitable for your store will prove invaluable. UDIZINE is known is known internationally for its innovative systems. In operation since 1995, it has a variety of systems which you can use individually or in combination with each other, to match your display needs!